Our Approach in Real Estate
Today’s highly competitive real estate market requires much more than just a simple property photoshoot and ad placement on real estate listings. This so-called reactive tactic is amazingly still widely used among many brokers and real estate agents, however we aim to adapt the proactive approach. Selling the property as quickly as possible and agreeing on the best terms is the number one priority, which results in overall client satisfaction. We take these aspects very seriously and therefore are aligned with our company mission.
Each and every business case is a commitment as well as a challenge at the same time. We are dealing with a client's own property, which is obviously a substantial part of their lifelong assets that have been accumulated over many years. We are aware of the trust and responsibility, and therefore we try to monetise these assets for future funding - whatever they may be.
The mainstream real estate companies are driven mainly by the commission funding from each sale. However, at Propexa, this is not taken as the net profit for our services but it represents a budget at hand which is used to find new ways to effectively sell your property (marketing, social media campaigns, professionals working together on the successful sale of your property). The overall budget for such investments is bigger since we operate under our own brand and do not fall under any brokerage network.
“We monetise your assets in the best possible way, so you can enjoy the things in life to the fullest”
Thanks to this, we are also proud of the team of professionals who contribute to the maximum quality of the final product. We sit at the roundtable with interior designers, architects, photographers, social media specialists, copywriters, and legal professionals to deliver the outstanding services we truly believe in. All these contribute to the sale of your property at the highest level possible.
The cornerstone of every new business starts with the strategic plan. Without this, it is just like playing hockey with no hockey stick.
Thanks to the strategic plan we know the answers to the crucial underlying questions connected to every sale.
What selling story do we need to create?
How to position the property in the current market?
What is our target group?
How to use our current database in order to reach potential buyers?
Which marketing tools and communication channels to use in order to reach the target group?
How to effectively set up marketing campaigns through social media?
What is the most cost-effective property presentation?
What kind of home staging or renovation tips to use in order to maximise the value and minimise the duration of every sale?
And there is much more. The sale of your property consists of a mix of many major and minor activities that may take a lot of time and effort for the inexperienced. We are professionals who can effectively set up the whole process in order to get a more profitable result.
The real estate business is not just about working from the comfort of your desk, but is mostly about interacting with people. We aim to take over the sale process on your behalf so you can have a truly pleasant experience and feel comfortable with absolutely no doubts. We believe in a human approach and transparency that translates into every customer relationship so you can have a good time, too.
As always, we look forward to the next challenge.